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Last modified: 04-26-2024

INTRODUCTION

Lightopia (“Company” “Our”, or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website www.Lightopia.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
• Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing, browsing, or otherwise using this Website, you agree to this privacy policy. This policy may change from time to time, see Changes to Our Privacy Policy. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

CHILDREN UNDER THE AGE OF 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features (including the live chat feature), register on the Website, make any purchases through the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you believe we might have any information from or about a child under 16, please contact us at [email protected].

INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, e-mail address, telephone number, (“PERSONAL INFORMATION”);
• That is about you but individually does not identify you, such as information on the pages you access on the Website; and/or
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

	Examples and Subcategories	Purposes (defined below)
Identifiers	Your first and last name, email address, postal address, telephone number, and date of birth.   Usernames, login information (including, for example, passwords), social media accounts and login information.	Services and Purpose Collected; Communication with You. Personalization; Advertising; Analytics. Promotional Communications. Disclosing Collected Information.  Evaluation and Improvement. De-Identified Data and Aggregated Data. Lawful Processes; Protection of Company. Business Transactions.
Internet or Other Electronic Network Activity	Web browser, IP addresses, MAC Address, log files, login information, cookies, pixels, beacons, other unique online identifiers, and device and user activity information (e.g., search parameters, online activity such as date and time of accessing our websites, website addresses accessed, the length of website visit, and other usage data).
Geolocation Information	Approximate geolocation through IP Address.
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information	Photos and videos you upload to the Website.	Services and Purpose Collected; Communication with You. Personalization; Advertising; Analytics. Promotional Communications. Disclosing Collected Information.  Evaluation and Improvement. De-Identified Data and Aggregated Data. Lawful Processes; Protection of Company. Business Transactions.
Contact Forms and Requests for Information or Support	The Identifiers you submit, details about the products or services you are interested in, the entity you represent, and the subject matter you are interested in.
Chat and Messaging	The Identifiers you submit and all text and other information and content you provide or input through such Chat and Messaging features (where provided to you).
Inferences	Preferences, behaviors, characteristics (including, for example, age, gender), and similar information inferred from the above categories of information.

Purposes We Process Your Information For

In addition to the uses and sharing described above, Company and its suppliers may use and disclose Collected Information as described below. We do not use, sell, rent, or otherwise disclose Collected Information except as stated in this privacy policy and as required or permitted by applicable law.

• Services and Purpose Collected; Communication with You. We will use and share your personal information for the purpose for which it was collected, for example, to process and communicate with you in connection with your use of the Website (including your subscriptions, purchases, and account activity), your requests for information, user-generated content you provide, and opportunities at Company, to administer your account (where applicable) and Company business activities, to provide customer support to users of the Website, and to provide you with information, communications, products and/or services that you request. User-generated content will be used for the purpose for which it was provided, including to make that content available to other users of the Website, if applicable, as discussed further below.

• Personalization; Advertising; Analytics. To tailor the content and information that we may send or display to you, to suggest personalized help and instructions, and to otherwise personalize your experience while visiting or using our Website. Additionally, we may collect your information and share it with our third party service providers to understand how our Website is used and to improve the Website (as described further in the “Analytics” section of this policy below). Further, we may use your information for us, or our third party service providers, to use that information to target advertisements for goods and services and to display those advertisements on other websites and across the Internet. The information collected may be associated with your personal information. For more information, please see the “Advertising Networks, Personalized Advertising, Remarketing, and Retargeting” section of this policy below.

• Promotional Communications. Company may, to the extent permitted by applicable law and in accordance with your preferences, use information we collect to send you promotional communications about Company and our products and services. Company will obtain your prior consent for such promotional communications solely to the extent required by applicable law. In order to provide you with a personalized experience, these communications may be tailored to your preferences based on, for example, inferences we make using your visits to the Website or the links you click on in Company emails. You may opt out of receiving promotional communications from us at any time by following the unsubscribe instructions contained in the applicable email or by contacting us using the contact information provided below under “Contact Information”. Specifically with regard to text messaging, if you opt in to receiving text messages (SMS and MMS) on the Website when prompted, Company may send you autodialed and other text messages at the telephone number you provide relating to your use of the Website. Consenting to receiving text messages is not required to buy goods or services or to otherwise do business with us. Message and data rates may apply. Note that, even if you opt out of receiving promotional communications from Company, you may still receive administrative communications from us with respect to your use of the Website or your use or purchase of our services or products. 

• Disclosing Collected Information.

• To our Affiliates, Subsidiaries, and Related Entities: Based on how you use the Website and the information that you provide to or request from us, we may share your name, contact information, and related personal information with our affiliated companies who have products or services that we think may be of interest to you. Our affiliated companies may contact you directly with respect to such products and services, provided that if applicable law requires, your prior consent will be obtained. You may opt out of receiving communications from any such affiliated company pursuant to that affiliate’s own policies. You may opt out of receiving communications from us by contacting us using the information below under “Contact Information”. 
• To Our Third-Party Suppliers and Service Providers: We will disclose Collected Information to our and our affiliates’ respective suppliers, vendors, and service providers as necessary for us to provide the Website and our products and services to you and to engage in the use and sharing of personal information as permitted by this policy and applicable law. These third parties include, without limitation, our website management and hosting suppliers, customer support providers, those handling the processing and delivery of mailings, cloud storage providers, website analytics providers, payment processors (if and as applicable), product installers, and email service suppliers. Our service providers are authorized to and may use and disclose personal information as necessary for them to provide the applicable products and services to us and as provided by their own privacy policies and our agreements with those third parties. 

• Evaluation and Improvement. We may use and disclose personal information to analyze, develop, and improve the content, materials, products, and services that we provide; to inform marketing and communication plans and strategies; to understand user demographics and preferences; to analyze the effectiveness of the Website; and to evaluate user needs and customize Website content and the user experience. To better understand how users access and use our Website, both on an aggregated an individualized basis, including monitoring, evaluating, and analyzing which features and portions of the Website are most popular; for troubleshooting, for statistical purposes, including, for example, identifying geographic regions of visitors to our Website; evaluating frequently asked questions from visitors; and for other statistical purposes.

• De-Identified and Aggregated Data. We may de-identify and/or aggregate personal information and user-generated content, and aggregate other personal information, and use and disclose that aggregate and/or de-identified data for our business purposes, in each case to the extent permitted by applicable law. We may also combine aggregate and/or de-identified data with other data in our possession for purposes of using and disclosing information as described in this policy and as permitted under applicable law. 

• Lawful Processes; Protection of Company. We may use and share personal information in accordance with and in response to regulatory authorities, courts with competent jurisdiction, valid law enforcement requests, governmental agency requests, emergency services, and other necessary third parties for legal, protection, security, and safety purposes (e.g., to comply with laws or regulations, to respond to subpoenas and legal processes, to perform credit checks, to protect the safety of our employees, agents, and customers, or any other person). We may use personal information and share it with third parties if we believe doing so is necessary or appropriate to protect our rights or the rights of others, including to enforce our agreements, policies, and terms, to bring legal action, to protect our operations and assets, or to pursue remedies or limit damages that we may sustain.

• Business Transactions. If we undergo a change in control, acquisition, merger, reorganization, asset sale (in whole or in part), or similar transaction, we may transfer, sell, share, or otherwise disclose personal information to the subsequent owner(s) or successor(s) of those transactions. We may also disclose personal information in connection with the evaluation of those transactions. Such owner(s), successor(s), and other recipients will be bound by this policy as it applies to the information disclosed. Also, if we or any of our assets are acquired or if we go out of business, enter bankruptcy, or goes through some other change in control or reorganization, personal information may be one of the assets transferred to or acquired by a third party.

• With Your Consent. With your consent, we may use and share your personal information in ways not specifically described in this policy.

User Generated Content

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website or transmitted to other users of the Website or third parties (collectively, “User Content”). Your User Content are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. You understand that, even after removal, copies of User Content you have provided may remain viewable in cached and archived pages and may have been copied or stored by Internet archives and other Website users. We will make User Content available, including publicly available, to other Website users and to the public, as applicable and at its sole discretion, and will use and disclose User Content for the purpose for which it was provided as indicated at the point of collection. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Content. Therefore, we cannot and do not guarantee that your User Content will not be viewed by unauthorized persons. Please visit our Terms of Use for more information on User Content.

Payment

Payments submitted in connection with the Website and your purchase of our services and products through the Website must be made via credit, debit card, or through alternate payment methods (such as Google Pay) where such alternate payment methods are made available as an option. Please note that alternate payment methods may be provided by third parties, subject to that third party’s privacy policy. This privacy policy does not apply to such third party’s collection and use of your information. Please review the applicable third party’s privacy policy. With regard to credit and debit card payment, all credit and debit card information is provided directly to our third-party payment processor. Company does not directly access, handle, or store your credit or debit card information. To submit payment through the Website, you will need to provide your name, email address, telephone number, and your credit or debit card number, expiration date, and security code, as well as any such information as necessary to verify the applicable payment. Our payment processor will use your payment-related information in accordance with its privacy policy. Where online storefront on the Website is hosted or powered by a third party, we encourage you to review any posted terms and privacy policies. 

INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

This information is referred to as “Internet or Other Electronic Network Activity” in the above table. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers allow the user to send “do-not-track” signals to websites, but our website does not respond to those signals. However, residents of certain U.S. states may opt out by broadcasting an Opt-Out Preference Signal under applicable law, including the Global Privacy Control (GPC), depending on which browsers and/or browser extensions you use that may support such a signal. To look at extensions and browsers supporting the GPC browser signal, visit here: https://globalprivacycontrol.org/. Note that if you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

The information we collect automatically may include personal information, we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• COOKIES (OR BROWSER COOKIES). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. The types of information collected by a cookie and the purposes for which that information is used depend on the type of cookie. By way of illustration, the types of cookies used, the types of information collected by those cookies, and the purposes for which that information are used are described below. We may combine information collected by cookies with other information we collect.

• Operationally necessary cookies (also called essential cookies). These are cookies that are required for the operation of the Website. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of the Website to make use of its functions. Without these cookies, features and services you have requested will not be able to be provided.
• Functional cookies. These cookies allow us to offer you enhanced functionality when accessing or using the Website. This may include to remembering choices you make, for example, remembering your preferences or settings, remembering if you reacted to something on or through the Website so that you are not asked to react to it again, remembering if you have used any feature of the Website before, and enabling social media components. If functional cookies are disabled, various functions of the Website may be unavailable to you or may not work the way you want them to.
• Performance cookies (also called analytical cookies). These cookies assess the performance of the Website, including as part of our analytic practices to help us understand how visitors use and interact with the Website, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way our Website works and provide a better, personalized user experience.
• Advertising or targeted cookies. These cookies record your visits to the Website, the pages you visit on our websites, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. Company and its third-party advertising platforms or networks may use this information to make the Website and its content more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed above). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe, http://www.allaboutcookies.org, and http://www.youronlinechoices.com.

• WEB BEACONS. Pages of our the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, please see Choices About How We Use and Disclose Your Information.

Analytics

The Website uses third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Website, including when you visit the Website, URLs of the websites that you visit prior to visiting the Website and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Website’s structure and content.

For more information on how Google uses this data, visit Google’s Privacy Notice and Google’s page on How Google uses data when you use our partners' sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent Company from using other analytics tools and will not prevent data from being sent to the Website itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed in this policy, but that may impact your use and enjoyment of the Website.

Advertising Networks, Personalized Advertising, Remarketing, and Retargeting

From time to time the Website may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including Google Ads and advertising services provided by Meta (sometimes referred to the Meta “tracking pixel”).

These services collect information about your visits to and interactions with the Website and other websites and will use that information to target advertisements for goods and services and to display those advertisements on other websites. The information collected may be associated with your personal information.

Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Website and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.

Through Google Ads, Google uses your Internet searches, cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Website and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the Internet. We may also enable and implement Google Analytics Advertising Features on the Website.

To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Website.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.

DISCLOSURE OF YOUR INFORMATION

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect, or you provide, as described in this privacy policy, including, without limitation, as described below:

	Categories of Third Parties Disclosed to	Purposes for Disclosure
Identifiers	Affiliates, Subsidiaries, and Related Entities.   Subsequent owner(s), successor(s), or assignee(s) or Company.   Third Party Service Providers, which include, for example, manufacturers, payment processing companies, data analytics and advertising providers, fraud prevention providers, cloud storage providers, IT service providers (e.g., Shopify), delivery partners, and marketing companies.   Logistics and Shipping Providers (e.g., FedEx)   Law Enforcement.	Services and Purpose Collected; Communication with You. Personalization; Advertising; Analytics. Promotional Communications. Disclosing Collected Information.  Evaluation and Improvement. De-Identified Data and Aggregated Data. Lawful Processes; Protection of Company. Business Transactions.
Internet or Other Electronic Network Activity
Geolocation Information
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information	Affiliates, Subsidiaries, and Related Entities.   Subsequent owner(s), successor(s), or assignee(s) or Company.   Third Party Service Providers, which include, for example, payment processing companies, data analytics and advertising providers, fraud prevention providers, cloud storage providers, IT service providers (e.g., Shopify), delivery partners, and marketing companies.   Law Enforcement.	Services and Purpose Collected; Communication with You. Personalization; Advertising; Analytics. Promotional Communications. Disclosing Collected Information.  Evaluation and Improvement. De-Identified Data and Aggregated Data. Lawful Processes; Protection of Company. Business Transactions.
Chat and Messaging
Contact Forms and Requests for Information or Support

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lightopia, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

The purpose of this section is to inform you of our privacy options. Some U.S. states and other jurisdictions outside of the U.S. provide these options and rights to their residents. Depending on the laws applicable to Company’s processing of your personal information and the location in which you reside, you may have the ability to exercise the rights listed below and in this section of this policy. Subject to foregoing, in addition to all application limitations, exemptions, or exceptions—regarding our collection and use of your personal information—these rights may include, to the extent applicable:

• Right to Confirm: The right to confirm whether we are processing your personal information.
• Right to Access: You may have the right to request access to any of your personal information that we hold. Specifically, you may have the right to request the disclosure of (1) what personal information has been collected; (2) the categories of sources from which the personal information was collected; (3) the business or commercial purpose for collection or selling personal information; (4) the categories of third parties with whom we share personal information; and (5) the specific pieces of personal information we have collected about you.
• Right to Data Portability: You may have the right to receive all such personal information about you from Company in a structured, commonly used and machine-readable format, and also to require us to transmit it to another entity where this is technically feasible.
• Right to Deletion: You may have the right to request the deletion of your personal information that we have collected.
• Right to Correction: You may have the right to request the correction of your personal information that we collected.
• Right to Withdraw Consent: In the event your personal information is processed on the basis of your consent, you may have the right to withdraw consent at any time with effect for the future.

To exercise these rights, please see the “Exercise Your Rights” section of this policy below. Additionally, if you have any concerns, complaints, or other issues with regard to our collection, use or other processing of your personal information, please contact us via the means set forth under the “Contact Information” section of this policy below.

Additionally, we strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• TRACKING TECHNOLOGIES AND ADVERTISING. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Please note that changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
• DISCLOSURE OF YOUR INFORMATION FOR THIRD-PARTY ADVERTISING. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to [email protected] or see the settings and opt-out options provided under the Your Privacy Choices.
• PROMOTIONAL OFFERS FROM THE COMPANY. If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to [email protected]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website. For more information about cookies, including about advertising cookies and your choices regarding cookies, we suggest you visit the following websites: https://www.consumer.ftc.gov/articles/0042-online-tracking; http://www.allaboutcookies.org; and http://www.youronlinechoices.eu.

ACCESSING AND CORRECTING YOUR INFORMATION

You can review and change your personal information by logging into the Website and visiting your account profile page.

You may also send us an email at [email protected] to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

Additional information for certain u.s. state residents

Certain U.S. states require additional disclosures and provide users residing in such U.S. states with additional choices and rights. This section of the policy only applies to individuals located in such U.S. states and where such U.S. state data protection laws apply to Company’s processing of your personal information.

Sources. Consistent with the policy above, we collect certain categories of personal information directly from you and, in some circumstances, third parties. The categories of sources that we collect personal information from in the prior 12 months includes the following:

• Our third party service providers;
• Online advertising networks;
• Affiliated, subsidiaries, and related companies;
• Third party websites and mobile applications (e.g., websites that share information with us or our advertising partners);
• Social media companies;
• Our Website; and
• Your communications with us.

Rights. Applicable laws in your jurisdiction may grant you certain rights—subject to all applicable limitations, exemptions, or exceptions—regarding our collection and use of your personal information. In addition to those rights set forth in the “Choices About How We Use and Disclose Your Information” section of the policy above, these rights may include, to the extent applicable and to the extent granted under applicable law:

• The right to opt-out of targeted advertising and the sharing of personal information that is shared for cross-contextual behavioral advertising purposes;
• The right to opt-out of the sale of your personal information;
• The right to not be discriminated against due to your exercise of your rights under applicable law. We do not discriminate against users for exercising the rights granted to them under applicable law and that are applicable to our processing of your personal information.

We do not use your personal information to profile you in furtherance of decisions that produce legal or significantly similar effects (as may be defined under applicable law).

 

The above rights are only exercisable by you where the applicable law grants you the right being exerted and where no exception or exemption under applicable law applies. You may also have a registered agent (if and only as permitted under applicable law) that you authorize to act on your behalf. If you have a registered agent act on your behalf, we have the right to authenticate such agent’s authority to act. To exercise the rights described herein (only to the extent applicable), you may submit a verifiable request to us by through the methods set forth under the “Exercise Your Rights” section below.

Selling and Sharing. We do not sell your personal information as the concept of “selling” is traditionally understood as being the exchange of something for money. However, we sell your personal information to, and share your personal information with, third parties for the purpose of cross-contextual behavioral advertising purposes (e.g., targeted advertising and remarketing). Applicable U.S. state data protection laws hold such disclosures and sharing to be considered “selling” or “sharing”. Therefore, you have the right to opt out of such selling and sharing. In the preceding 12 months, we have sold or shared the following categories of personal information with the following categories of third parties and for the following purposes:

 

Category of Personal Information Sold or Shared	Category of Third-Party Recipient	Purpose
Identifiers	Analytics, marketing, advertising, and remarketing partners and service providers	Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising).   Specifically, to target advertisements for goods and services and to display those advertisements on other websites.
Internet or other electronic network activity information	Analytics, marketing, advertising, and remarketing partners and service providers	Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising).   Specifically, to target advertisements for goods and services and to display those advertisements on other websites.

 

You have the right to opt out of the selling or sharing of your personal information as described herein. You may exercise this right to opt out by contacting use through the methods set forth below under the “Exercise Your Rights” section of this privacy policy, or by clicking the DO NOT SELL OR SHARE MY PERSONAL INFORMATION.

 

We do not knowingly sell or share for cross-contextual behavioral advertising purposes, the personal information of anyone under the age of 16 years old. See the “Children Under the Age of 16” section of this privacy policy above.

Additional information for those located in Canada

If you are a Canadian resident, in addition to those rights set forth in the “Choices About How We Use and Disclose Your Information” section of the policy above, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada and/or the applicable Canadian provincial regulatory body if you believe that the collection and use of your personal information violates this policy or applicable law.

EXERCISE Your Rights

If this Privacy Notice expressly stated above that you have certain rights or applicable law grants you certain rights as it relates to this Privacy Notice and Collected Information, you may submit a verifiable request to us by 

Telephone: (877) 559-7516

Visiting: This Form

Only you or a registered agent (if and only as permitted under applicable law) that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you have a registered agent act on your behalf, we have the right to authenticate such agent’s authority to act. Without limiting the foregoing, the verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. 

We will respond to your request within the applicable timeframe required under applicable law. If we deny your request, you can appeal such denial by emailing us at [email protected].

Social Media

The Website may implement widgets, tools, or applications provided by social media platforms and the Website may otherwise allow for interaction, integration, or content sharing with third-party social media platforms and companies. We may be required to implement cookies, plug-ins, and APIs provided by those social media platforms in order to facilitate those communications and features. By choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. Interactions, integrations, and content sharing with a social media platform and their features may require or allow the social media company to collect information from or about you, whether through cookies, registration information, or otherwise. Social media companies may track your online activity even when you do not choose to interact with the social media platform or its widgets or other features. We encourage you to review the privacy policy of any social media platform that you use or visit in connection with the Website, as those platforms’ respective privacy policies will govern their collection, use, and disclosure of information they collect from you. We cannot control any policies or terms of such third party platform. As a result, we cannot be responsible for any use or disclosure of your information or content by third-party platforms, which you use at your own risk.

The Website may also use the advertising services and networks offered by social media platforms to deliver advertising content. Use of these features requires social media platforms to implement cookies or pixel tags to deliver ads to you while you are logged into the applicable social media platform.

If you do not want social media platforms to collect information relating to you via the Website or to link information collected via the Website to your social media accounts, we suggest that you: (a) do not connect to or share information with social media platforms using the Website; (b) hide social media platform plug-ins using an ad blocker; (c) always log off completely from social media platforms before visiting the Website or other websites and delete all related cookies; and, (d) where the option is made available by a social media platform, disable the advertising services and networks operated by that platform. For example, you may opt out of Twitter’s interest-based advertising by notifying Twitter through one of the methods it describes here. You hereby acknowledge that Company makes no guarantee that exercising the foregoing options is guaranteed to prevent applicable social media platforms from tracking you and, further, you acknowledge that Company is not responsible for a social media platform’s tracking of you.

Our Social Media Pages

Company is active on social media. You may have the opportunity to comment on social media platforms regarding, as well as send us reviews and testimonials regarding, Company and the products and services we offer and/or to submit or upload related photos and other materials. Company reserves the right to post on the Website, other websites, and social media pages any comments, photos, or content that you post on our social media pages or provide to us (whether through social media or otherwise) to the extent permitted by applicable law.

DATA SECURITY

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

THIRD PARTY SITES AND EMBEDDED CONTENT

Third-Party Websites and Services

The Website may link to, or be linked to, websites, applications, or services not maintained or controlled by Company. Company is not responsible for the privacy policies or practices of any third parties or any third-party websites, applications, or services. This privacy policy does not apply to any third-party websites, applications, or services or to any personal or other information that you may provide to third parties. You should read the privacy policy for each website, application, and service that you visit or use.

Embedded Content

The Website may incorporate content, including feeds, scripts embedded in the Website’s code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. The Website may also include Google Maps features and content. Google Maps features and content is subject to the then-current versions of Google Maps/Google Earth Additional Terms of Service at https://maps.google.com/help/terms_maps.html and Google Privacy Policy at https://www.google.com/policies/privacy/. 

The Website may use YouTube to make content in video format available to you. By accessing a part of the Website where videos are available, watching an embedded video, or otherwise interacting with any content made available through YouTube, you signify your agreement with YouTube’s terms and conditions. YouTube collects and otherwise has access to usage data (e.g., what videos you accessed and watched) through videos embedded in the Website as further described in YouTube’s Privacy Notice. YouTube adheres to Google's privacy policies and principles, part of which allow you to control certain privacy settings and which data are collected. For more information, please visit https://www.youtube.com/howyoutubeworks/user-settings/privacy/.

CONTACT INFORMATION

To ask questions or comment about this privacy policy and our privacy practices, contact us at: [email protected]